Website and CD Link Analysis
A link first identified between the website of Imagine Dragons and the album cover of Night Visions is the colouring. The blend of grey and purple provides a dark and gloomy colour reflecting the alternative rock genre but more importantly provides a continuity between the two types of media providing a connection for the audience to identify. Further links are displayed through the use of smoke in both media products linking to the idea of terror and destruction.
Furthermore, the images shown on the album cover and the website is of an anomalous person as the subject of the photo suggested by its positioning in the centre of both images. This technique is included to portray mystery towards the genre.
Additionally, the iconic font of Imagine Dragons is displayed on both media platforms emphasising its identity on both products as well as linking the web page alongside the album cover.
The next link between the album and the website is the album "Night Visions" is displayed on the website allowing customers to purchase the album online through the website suggesting its a multi platform brand, benefiting the band by increasing their revenue. Through binding the album alongside the website it has allowed people to immediately associate each media platform between each other, as well as promote everything that the band has to offer such as its store.
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The final link between the Imagine Dragons website and the album "Night Visions" by Imagine Dragons is the use of the font colour due to the fact that this use of white throughout but also on the dark background presents to the users continuity and it ensures that they will notice the clear house style and therefore the link between all the pages and the album.